About the brand & the project
SIP &SHOP is a hybrid between a rustic cafe and a mini-mart. The vision for SIP &SHOP is a convenient, and pleasant rest-stop for busy people of a tourist city. It is located in the old quarter where life is bustled with store owners, tourists, workers and street vendors. SIP &SHOP offers a place to stop and rest your mind and get what you need before continuing your journey.
This set of illustration surrounds a fluffy and easy-going character inspired by the soft and silky foam on top of a cappuccino one enjoys when relaxing their mind. The hand-drawn characters and icons serve to visualize the charms of SIP &SHOP: organic, peaceful and rustic. While remaining simple, the illustration collection sets a tone of voice and enhances SIP &SHOP branding identity across platforms.
